La Rioja Alta, founded in 1890, is one of Rioja’s most prestigious estates. The “904” Gran Reserva is a benchmark wine, crafted from long-aged Tempranillo with extended barrel and bottle maturation.
This vintage reflects a period when Rioja wines were aged patiently before release. Decades in bottle have produced a harmonious expression of dried red fruit, cedar, leather and forest floor, with elegance rather than power.
This bottle exemplifies mature Gran Reserva Rioja at its most refined and balanced.
The 1968 904 balances emerging tertiary notes of leather, cedar, and forest floor with lingering dried red fruit.
1904 was the year La Rioja Alta released its first “Gran Reserva–style” wine (long-aged in oak and bottle), establishing the house style that would define the estate for more than a century. Naming the wine “904” is a direct homage to that moment — essentially saying this is the purest expression of our original vision.
1968 "904" isn’t just old, its a historical continuation of a philosophy that began over a century ago.
When you see 904 on the label, it immediately tells experienced Rioja drinkers:
- This is one of the estate’s flagship wines
- Built in a fully traditional style
- Designed for decades of aging
- Focused on elegance, structure, and tertiary complexity, not power
Note: Slightly Scuffed Labels
