La Rioja Alta’s “904” is one of the most collectible wines in Spain, prized for its consistency and longevity across decades. The 1964 vintage is widely regarded as one of Rioja’s finest of the 20th century.

After more than six decades, the wine offers extraordinary tertiary complexity — polished leather, dried fruit, tobacco, spice and subtle savory lift.

This is a rare opportunity to experience Rioja at its highest level of maturity, showcasing what patient craftsmanship and exceptional vintages can achieve.

1904 was the year La Rioja Alta released its first “Gran Reserva–style” wine (long-aged in oak and bottle), establishing the house style that would define the estate for more than a century. Naming the wine “904” is a direct homage to that moment.

1964 "904" isn’t just old, its a historical continuation of a philosophy that began over a century ago.

When you see 904 on the label, it immediately tells experienced Rioja drinkers:

• This is one of the estate’s flagship wines
• Built in a fully traditional style
• Designed for decades of aging
• Focused on elegance, structure, and tertiary complexity, not power