Even in Barolo, few estates match the historical significance of the Borgogno family. Their viticultural roots stretch back to 1720—a full century before Barolo as we know it was even established. This extraordinary heritage passed to Virna Borgogno, who made history as Italy's first female oenology graduate before joining her father Lodovico in the cellar in 1988. 

By 2001, Virna had established her own identity, bringing with her prized vineyard holdings and a philosophy that gave room to both tradition and modernity—truly the best of both worlds.

“Noi” (meaning “us” in Italian) draws from multiple sites across Barolo, where Nebbiolo subvarieties Lampia and Michet grow in densely planted vineyards (5,000 vines per hectare). The southeast and southwest exposures ensure optimal ripening for this notoriously late-maturing variety, while 30- to 50-year old vines contribute great concentration.

Why You'll Love It:

• Exuberance in the glass: With gorgeous fruit expression, this captures all the sheer joy of drinking young Barolo—its intoxicating perfume of roses and crystalline red fruits—without the fierce tannins.
  

• Aromatic complexity: The Wine Advocate’s 93-point review noted its “classic Nebbiolo nose with dried redcurrant, dusty licorice, bitter chocolate and candied orange peel studded with cloves.”
  

• EXCEPTIONAL aging potential: Surprisingly approachable now, this wine will develop magnificently through 2040, gaining the complexity that makes aged Barolo so special.
  

• Rare opportunity: From a historic family estate led by a pioneering winemaker, this dual 93-point wine represents Piedmont's aristocracy at an unprecedented value.

How to Serve It:

• Serve at 60-65°F in large Burgundy stems after a 30-minute decant
  

• Drink now (with proper aeration) through 2040
  

• Pair with classic Piedmontese cuisine—try pappardelle with wild mushroom ragù, or osso buco.