Here’s a question: Why would three of the most powerful, wealthy, land-rich families in the Northern Rhône Valley—Guigal, Chapoutier, and Perrin—pay top dollar for Syrah grapes from a tiny, off-the-beaten-path farmstead? The answer is truly epic, best-of-the-best terroir. Large négociants often use their high-priced Côte-Rôtie and Hermitage cuvées as “loss leaders” to direct attention and credibility toward the less-expensive Côtes du Rhône wines that drive their bottom lines. So, almost regardless of the cost, their elite cuvées need to be considered among the best wines in the region, and they have to deliver major critical praise every year. Of course, the only way to guarantee excellence is to buy the finest fruit for sale in the region.
Historically, in Côte-Rôtie, that meant buying fruit from the Pichat family’s microscopic 2.5-hectare farm. This is some of the most authentic Syrah that $35 can buy, but here’s the real kicker: My colleagues and I recently tasted through Pichat’s lineup of $70- and $90-per-bottle Côte-Rôties yet we unanimously agreed that the most delicious and memorable red was today’s IGP-level “Côtes de Verenay.” Quite frankly, it blew the other wines off the tasting table! I urge you to look past this bottle’s ordinary label and less recognized appellation because it is a monument to a truly elite terroir and unbeatable value!
In the grand scheme of Northern Rhône families, Domaine Pichat is anything but grand. Throughout the generations, the Pichats have farmed their small plot in Côte-Rôtie. As renown for their painstakingly stewarded Syrah fruit increased throughout the region, prices crept upward, and soon the family was supplying a who’s who of top names in Côte-Rôtie. Starting in the year 2000, the family also began producing a small amount of wine under its own label, and flattery from critics in the US and Europe followed close behind. Inspired by the quick success, the family began acquiring vines in more of Côte-Rôtie’s top cru vineyards. Today the property is still quite small—only five hectares—and some fruit still goes to those big houses, but Domaine Pichat has become a veritable goldmine of ‘brand-name’ Côte-Rôtie vineyards (lieu-dits): “Champon,” “Plomb,” “Fongeant,” “Gerine,” and “Grandes Places.”
Today’s bottling is labeled with the “Collines Rhodaniennes” IGP, a geographic indication which covers an area between Lyon and Montélimar—the AOCs Côte-Rôtie, Hermitage, and Saint Joseph all fall within this larger area. It’d be tempting to call “Côte de Verenay” a baby Côte-Rôtie, given its vineyard origins, but it’s no baby: There’s a definitive sense of class and grandeur that belies the shockingly low price.
The 2016 Domaine Pichat Syrah “Cotes de Verenay” cascades into the glass with deep magenta and crimson tones. From the first glance and scent, there is no mistaking this for anything other than exceptional Northern Rhône Syrah. Deep black cherry, mulberry, and blackcurrant fruit form the foundation of this wine’s character—so much so that I had to keep checking the label to convince myself that this bottle was, in fact, the family’s least expensive wine! Of course, as with any great Northern Rhône red, the story is not entirely about fruit. With just a small amount of air, the schistous and granite-rich soil aromatics, the deep olive and grilled meat notes, and the coffee bean details all come into clearer relief. This is a supremely sexy and opulent wine. I encourage you to decant for 30 minutes prior to savoring slowly in large Bordeaux stems at 60 degrees. It’s a wine for all friends and all occasions—deep, and soil-driven enough for the nerds, but forward and instantly gratifying in a way that will surely satisfy New World wine enthusiasts. Cheers!