One of the thrills in this industry is hearing the wine rep rattle off a low price after you’ve tasted the bottle and lost your mind. These extraordinary moments occur in every wine region, at every quality level, and every grape. Sometimes, finding them can feel like a fool’s errand—but they’re certainly out there for the taking. You’ll see it later on today when we offer a Chassagne-Montrachet that drinks like one of the rarefied elites at a fifth of the price, and you see one right in front of you this very moment.
Hundreds of rosés have marched through our doors over the years, many of which were from world-renowned Provence. These are wines that dazzle with laser-sharp freshness, pulverized minerality, and zesty fruit all at a mesmerizingly low price. Honestly, we thought if there was a Holy Grail rosé value, it’d come from this Mediterranean paradise. We were pleasantly stunned by just how wrong we were: Not only is today’s mindblowing rosé from a different country, it’s from an entirely different continent—ours! Easkoot is nestled deep in Sonoma Valley, but they traveled up to Mendocino in search of perfect, sustainably farmed grapes for today’s micro-production, blink-and-you-miss-it rosé. At $19, it delivers breathtaking purity and piquancy that outperforms the $20- and $30-something rosés stationed around California, France, Austria, you name it. Yes, it’s October, but we don’t care: “Esther Frances” is an unmissable treat that couldn’t wait—this is the very last of their stock!